The uprampers on here have been pushing the narrative that either OEM or Walmart and POS will be the cure. I've argued for a long time that Nuheara hasn't had the money to back up their claims. When they said they were mass producing it wasn't the case, when they said "in store" it wasn't. But the biggest issue I have had is the lack of money for advertising to address the very issue you identify. They have moved away from advertising. Justin used to spruik about ROA. You are 100% right. It's not going to work just having displays in Walmart. You have to have advertising to drive people to those displays and to the need for the OTC hearing aid. The only retailer we have that is similar to walmart is costco. Walk into any costco store and there are thousands of products. You need to know what it is you are after and that only happens with advertising.
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