The original Best Buy, stand alone, Nuheara in store displays (2021) did not generate profitable sales.
https://www.nuheara.com/usa/news/nuheara-launches-in-241-best-buy-stores-in-the-us/
The difference now is FDA/OTC approval and HP branding for the HP Hearing Pro but shelved alongside competitors. At least consumers, if drawn to the in store category, will see the HP Pro but needing to purchase on line is a turn off compared to see,touch and feel.in the case of in store competitors.
Review tally, page-922
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