The uprampers on here have been pushing the narrative that...

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FrankieAlfie

2,638 Posts.

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14/11/23

08:53

Post #: 70882024
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Originally posted by Bb1974: ↑

What you have to bear in mind, in retail, is that just because you are in a lot of stores, doesnt neccesarily mean you are going to sell a lot of units, if no one has heard of you, if know one knows you, and you do not have enough commited marketing funds, then you will sit gathering dust, like what is happening at the moment in best buy.

This argument that was put forward regarding walmart was this large upfront order that no longer exits, which gave it credibility that a major category buyer was backing this OTC market and device. That was not the case, and Big Box stores are back to being an unproven place to sell hearing aids, until either a large order is placed or numbers are released that shows a big box store can sell hearing aids in a non-serviced store. That my friends, is the great conundrum about OTC hearing, no one can say it works, no one can say it doesnt work, the only way to tell, are the quarterly sales figures.

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The uprampers on here have been pushing the narrative that either OEM or Walmart and POS will be the cure. I've argued for a long time that Nuheara hasn't had the money to back up their claims. When they said they were mass producing it wasn't the case, when they said "in store" it wasn't. But the biggest issue I have had is the lack of money for advertising to address the very issue you identify. They have moved away from advertising. Justin used to spruik about ROA. You are 100% right. It's not going to work just having displays in Walmart. You have to have advertising to drive people to those displays and to the need for the OTC hearing aid. The only retailer we have that is similar to walmart is costco. Walk into any costco store and there are thousands of products. You need to know what it is you are after and that only happens with advertising.

NUH Price at posting: 12.5¢ Sentiment: Hold Disclosure: Held
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0 Great analysis

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