that's true but if you look at recent studies 30% of owners of...

that's true but if you look at recent studies 30% of owners of hearing aids know the brand of current hearing aid. HP is a recognisable brand far more recognisable than Nuheara. So people have trust in HP. The problem is they wouldn't know that HP make hearing aids unless they fell over a display in walmart or target. And even if they fall over the display in walmart they'll have to wait for it to be delivered before they can purchase it!!!!