Just found this out today:http://blog.rewardle.com/?p=611
Rewardle is trying to get virtual membership card for the merchant's social media connection. I think this fits with my suggestion regarding minimising the overhead cost in investing in tablets and sales team to grow membership numbers. I like this idea as more and more sales are achieving online now and able to offer a loyalty card solution to a lot of online mechants will be able to open up a big channel of mechant and membership growth.
I think Rewardle is going to increase their spent in advertisement to promote this once they complete their CR.
Thoughts?
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