Overview:
Rewardle is a Digital Customer Engagement platform for local SME (small-medium enterprises) merchants. Rewardle utilises mobile computing, cloud based software and Big Data analysis to provide local SME merchants with Digital Customer Engagement tools and business intelligence similar to those that are used by large retail brands.
Rewardle has given the traditional “buy 9, get 1 free” paper punch card a digital makeover and extended its utility by adding prepayment, mobile ordering and social media integrations.
Rewardle’s membership, points and rewards system is the basis for the Company’s growing suite of Digital Customer Engagement tools that are designed to assist local SME merchants to effectively use e-mail, social media and mobile marketing to engage more closely with customers and grow their business.
Rewardle boasts a growing national network of over 1500 Merchants and around 300,000 Members who have collectively checked-in with Rewardle more than 3,000,000 times as part of a transaction. To date, this has resulted in the Rewardle Platform facilitating over 340,000 reward redemptions ranging from free coffees to beauty treatments, gym membership and even discounts on tattoos. In addition, over $300,000 of prepaid credit has been loaded onto the Rewardle Platform that is now starting to be used for mobile payments at local SME merchants in a manner that disrupts traditional payment practices and banking networks.
Rewardle’s management has identified three revenue opportunities that are at various stages of validation and development. Prioritising the pursuit of each revenue opportunity will be determined by the Board based on ongoing strategic evaluation of the Company’s development.
Merchant services
Loyalty points partnerships
Payments
Capital Structure:
Column 1
Column 2
0
Shares Currently on Issue
77,500,000
1
Shares to be issued on conversion of the convertible
18,500,000
2
Shares to be issued pursuant to the offer
20,000,000
3
Total Shares on completion of the offer
116,000,000
4
Cash (post IPO)
c.$3,650,000
Indicative Timetable:
Column 1
Column 2
0
Prospectus lodged with ASIC
Friday, 8th August
1
Opening Date
Friday, 15th August
2
Closing Date
Friday, 12th September
3
Despatch of Holdings Statements
Tuesday, 16th September
4
Expected Quotation on ASX
Thursday, 2nd October
Management:
Ruwan Weerasooriya (Managing Director) - is the founder and Managing Director of Rewardle. Over 20 years he has consistently stayed at the forefront of the disruption caused by the advent and proliferation of the Internet. In 2013 he was named in the Top 50 Australian Startup Influencers by Startupdaily.com.au. He established Rewardle in 2012 to provide local SME merchants with the digital customer engagement tools and business intelligence typically only available to large retail chains by unlocking the power of mobile computing, cloud based software and big data analysis.
Jack Matthews (Non-executive Chairman) - brings extensive knowledge of the evolving digital media landscape, strong commercial networks and experience in executing and successfully integrating digital business acquisitions. He has held a number of senior leadership positions within the digital media and subscription television industries in Australia and New Zealand. Since 2006 Jack played an integral role in the success of Fairfax’s digital strategy, first as CEO of Fairfax Digital and most recently as CEO of Fairfax Metropolitan Media.
