Plus when asked how Mogul makes money he talks about having a...

Plus when asked how Mogul makes money he talks about having a similar business model to Salesforce, and the power of CRM (customer relationship management). Basically, having a huge database of customer-centric data that can be passed on/sold to brands so that they can get to understand their customers much better. It's not just about the running of a tournament for a brand, it's about the data generated from those tournaments and how brands and companies can leverage that information intra and post-tournament. "Data is the new gold" as they say. I like their thinking on this, and nothing out there esports related that does this.
https://fourweekmba.com/salesforce-business-model/