https://au.investing.com/news/economy/from-animal-crossing-to-netflix-unilever-and-pg-search-for-young-consumers-in-a-pandemic-2437804
This is an interesting article. It says that Unilivers and Procter and gamble are starting to tie up with companies such as Walmart to target young online gamers to promote their products. They are allocating a bigger percentage of their advertising budgets to target the young consumers via online gaming platforms.
