I note VBA SP in upward trend today against general market down...

I note VBA SP in upward trend today against general market down trend. Is it possible Richard Branson's presence in Aus is having a positive effect on VBA sentiment.

I know Branson is a walking publicity machine. Is he that good? Some will be saying settle down SP only up to 25c. I know but I was thinking VBA would be down all day 2day in light of the OS markets last night and general sentiment today.

I may be way off base, but what is causing VBA SP to push up 2day?