Because without the fresh money, the company might have issues...

Because without the fresh money, the company might have issues or be in trouble.

This is what might be causing difficulties and trust issues from investors point of view. What's in it for me when the storyline and the dialogue keeps changing? Security for roi. Why load more into it? What is it that they need it for, really? Who to believe in anymore? $$ for salaries?
Company ‘had’ the money and was promoted already having purchased the necessary permits, secondary listings and equipment needed.