And when the evidence builds up, and our belief system...

And when the evidence builds up, and our belief system stubbornly digs its heals in, cognitive dissonance sets in.

This is the 'disclosure: held, sentiment sell' phenomenon. It happened to me. One part of my brain knew the stock was rotten and I should throw in the towel, but another part continued to believe things would come good if I stood my ground. I was hopeful and despondent all at the same time.

Once I sold the fog lifted and I felt as though I woke from a delirium.