Road to $100 million market capitalisation, page-5

As a share holder, I'd personally prefer to be in the green, dark green that is.
But, as you mentioned, there are some global giants who are still unprofitable yet, their shares are in the $10+ so, fair to say that I wouldn't have any issues if we were on that path, as long as cash flow positive.

As to your first question:
I believe it's still a matter of sign ups, we need a few more of the big guns on our list, and that would get the ball rolling. Major retailers included.