ROAM e is already selling, page-110

It is extremely clever. I remember when cloverfields first come out. The billboards, radio and any advertising just said in a plain black background. "CLOVERFIELDS IS COMING" Then everyone was asking what is cloverfields, is it a movie, what is it about etc. It was a huge talk, spculation etc and no one knew anything bout it. The best marketing you can have, alot like religion where people talk and believing in something they have never seen.