FB likes is a joke. You can purchase them. I know of a few FB pages in the car scene with purchased likes to create the illusion of a cult following.
One way to tell is if the majority are from the same country e.g. Thailand. The smarter ones will pay a bit more to purchase likes from developed countries.
Not saying IOT is the case as I haven't bothered looking but don't believe everything on social media.
Roam-e Launch went better than you think., page-40
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