Doesn't really matter if it doesn't work - although ironically,...

Doesn't really matter if it doesn't work - although ironically, inert placebos often prove quite effective - funny old thing, the human brain.

What will work is not exceeding the general level of credulity, which is remarkably high. So you get true- believers, the generally credulous and those who, like even bottylicious, see you can still make a quid out of it - like early adopters in pyramid schemes.

This could go for yonks and make plenty of investors plenty of money, so I wouldn't say don't buy it. Even that staggeringly ludicrous fuel pill company survived for ages.

In the unlikely event it does actually work there would be a huge amount made, but secretive about being efficacious -come on, pull the other one - where's that PGL -slaughtering Keldovich dude got to?