Your opinion is worthwhile mate and well expressed. Cause for thought.
Currently we have feedback from 11 retailers out of the 20 that have been signed up.
I don't think the sell price will be higher from the retailers, that would already be set in place during the discussion. If Amazon was selling at a lower price that retailers will enter, IMO, there would be very unhappy retailers.
However, one thing is certain, the margin via retailers will be lower than the margin via Amazon.
cheers
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