Ryan is early days and he is the perfect person for the job with a huge opportunity. Equal to turning inferred to indicated is the task of providing a new direction and they have been too quiet on this front. The default for Rox is negative and the SP will continue to go down until there is a new belief and a clear message. A perceived cultural change is needed. The company needs to accept this and be active. It’s a quiet time of the year yes however a couple of announcements/ updates over the break would send a positive message that change is happening. It’s required for Rox’s situation. Rox have to work very hard on this and can’t be in denial. They had an opportunity to ride to momentum this week and too slow to act.
RXL Price at posting:
18.5¢ Sentiment: Hold Disclosure: Held
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