"n authenticity that Rudd doesn't have and likely never will have. Rudd is a carefully manufactured political animal, a man who has conned people with a range of fake personas. His popularity relies on a singular political equation: there is an inverse relation between how much you know Rudd and how much you like him. Put another way, the more you know him, the more you detest him. Again, just ask his colleagues.
Rudd understands this equation. That's why he is Mr Zippy and Australia's first social media Prime Minister, only last week announcing that he has recruited social media gurus from Barack Obama's election campaign. The fleeting, superficial nature of posting "selfies" on Instagram, tweeting and posting Facebook updates is perfect for Rudd's purpose: to inject just enough of the zipping PM into people's lives, but not too much lest voters join the ranks of those who know him and therefore loathe him" . . . one thing for sure, is that there will be a lot of labor people who will be glad when rudd is defeated
