He's ding the right thing because he is showing to others what is the right way of protesting against administrations that have little regard for human rights. I doubt very much the Chinese will change one iota of their trade policy. Business will go on as per usual. Nor is China the only kid in the block.
It is a declaration of priorities. Human rights first, trade second. Personally I'd be willing to starve than allow this degree of disrespect for human life, though I know that this is my own personal opinion and that Govnt's will try and do what is in the national interest.
