Mr Rudd has aged significantly and it is quite noticeable on all visual media. first time around he symbolised a learned shiny tidy non threatening image of what the future could appear as, second time around he symbolises a withered volatile zeitgeist of uncertainty with some basic trace elements of that original potential future barely visible, This obvious drift away from the original script appears the toughest obstacle to pulling off another unexpected election victory, visuals are extremely important in the era of free associating narcissism and unending background violence, IMO
