"am I going to travel from Toorak to Frankston to save .20"
the point is, you now have that extra piece of information. Yea, not much use to you because you don't live in that area, but useful piece of information for people who live in that area.
and, not everyone may have to avail himself/herself of the price difference. "Choice" is the word.
and, it does put downward pressure on prices.
