Yep, it appears to be a major growth category for DMC going forward.
I like the thought you could subscribe to a car and/or package of vehicles which then gives you options to chop and change vehicle at will. This is unbelievable flexibility for the premium end user and IMO will be very popular, which in turn would be DMC's fastest way to profitability with the margin on those vehicles.
So lots of talk about this now from management over the last few weeks, I'm guessing this has been in the works for a long while and potentially could be linked with corporate suppliers like Trivett join in and may also surprise with an earlier release.
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