agree while you can't value the market for this technologyn atm you can certainly value the company quite easily ( anyone who says you can't is not paying attention and there are a few of those here ) applying metrics like cost to duplicate present structure + product scalability + competitive landscape for the product + value of future earnings and of course management risk value
balance that against negative capital high volume/ revenue business which this will be long term - presently they are negotiating the early start up downside of that model where liabilities exceed assets and cash not for long i would suggest the opportunity cost atm remains attractive based on the above understandings
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