From the AFR Monday.
"Kogan.com founder Ruslan Kogan has offloaded a $50 million stake in the company.
A line of 5.7 million Kogan.com shares changed hands at $8.80 a share before the market opened on Tuesday morning.
It's understood the shares belonged to Kogan.com founder and chief executive Ruslan Kogan and were sold to institutional investors via Canaccord Genuity.
It came after Canaccord built a book to sell some of Kogan's stake on Monday night.
Fellow Kogan.com executive director, David Shafer, did not sell any shares.
Canaccord had initially been seeking to trade at least a $15 million stake. However, fund managers were told the line was upsized following late demand from offshore.
The trade reduces Kogan's stake in Kogan.com to less than 50 per cent of the company. He retains about a $400 million investment.
It is the third time in six months Kogan has sold shares in his company."
Everyone wants a piece of this pie!
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