According to one of the two strategy papers, RWE’s new mission...

According to one of the two strategy papers, RWE’s new mission is to “create value by leading the transition to the future energy world”. It adds that “with our mission, we emphasize that we are doing all in our power to become the most trusted, high-performing partner for the transition of the European energy landscape. To achieve this, we will enter into multiple dialogues to support a thorough and mutual understanding. Once there is a clearer understanding of what RWE is about and why we take certain actions, we believe we can move beyond being ‘tolerated’.”

Indeed, it appears that the RWE management does not merely support the energy transition, but it actively wants to lead it. According to the strategy paper, the company’s goal is that in five years’ time, “RWE will have been vital in shaping the energy industry across Europe.”

RWE also wants to be “the most efficient, integrated European energy utility in Europe by 2018”. It has set itself three strategic targets: “Successfully shape Europe’s energy industry, regain our financial fitness and transform RWE into a high-performing organization”. The first of these three targets is re-stated in the paper as to “push Europe’s energy transition”.

Clearly, the management of RWE, until recently seen as one of the “dirtiest” energy companies in Europe, has decided once and for all to leave its past behind and embrace a future in which it believes renewable and increasingly decentralized forms of energy will dominate.

More here:

http://reneweconomy.com.au/2013/rwe-sheds-old-business-model-embraces-new-energy-reality-52967