"While Australian flags are sold within BIG W all year round, we don't have any additional themed merchandise available to purchase in-store in our supermarkets or Big W ahead of Australia Day," a spokesperson said.
"There has been a gradual decline in demand for Australia Day merchandise from our stores over recent years. At the same time there's been broader discussion about 26 January and what it means to different parts of the community."
"We know many people like to use this day as a time to get together and we offer a huge variety of products to help customers mark the day as they choose," a Woolworths spokesperson said.
"Woolworths and BIG W celebrate the best of Australia every day, and we're proud to support the farmers, producers, and suppliers who work with us."
