Sales Stratergy, page-6

It's notary different from what we see all around us. Speciality and niche stores sell products at much greater mark up than large supermarkets. All the more for a niche or uncommon product line. Until recently, thats what Yowie was, but as posters above have pointed out, since its wide uptake by Walmart and Safeway and others, it is available at the vast majority of sale-points for very much cheaper than you friend saw it. Im sure that as it becomes more widely available, the store in question will reduce its price to compete with the other retailers.
All normal in my view.
cheers