Finally!I wonder who delivered the strategy to sell the product...

Finally!
I wonder who delivered the strategy to sell the product out of the pilot plant! Good call for sentiment's sake on that one.

That being said, lets add some context here.
If they couldnt sell the product as BCE then the company would be over, so its no surprise that they would eventually find a market (given what had already been proven about the product).

Whats' the price?
What's the margin?
What's the cost to transport this?
etc etc etc

What I find really dubious is the statement made by the CEO that says "This is a real bonus as the Coldry plant was never intended to be profitable.We often get asked if we have a commercial plant. Now we do."

OMG! Are they serious?

So 2,000 tonnes of sales makes a 20,000tpa plant profitable does it?
My understanding of a commercial plant is that it can be sold as such where the plant is profitable to operate as a project or turnkey solution. A sniff of revenue does not make a commercial plant in my books.

Good announcement but PLEASE tone down on the spiv!