nobby, sambora, good time to take a position imo
** Revenue expected Nov 05 from China/Taiwan distribution deal**
Friday, 16 September 2005 MobiData Group signs Taiwanese Distributor
Further to recent announcements relating to international distribution agreements the Directors of Fusia Limited are pleased to announce that the wholly owned trading division, MobiData Group Pty Ltd (‘MobiData’) has signed a Reseller Agreement with PocketNet Wireless Technologies Inc of Taipei for distribution of all MobiData Products into Taiwan and mainland China.
PocketNet was one of the first companies to market mobile applications and content in Taiwan. PocketNet aggregates mobile applications and content and sells through three major channels – mobile operators, web portals and mobile retailers and kiosks. As a result the company has exceptional market reach in Taiwan and mainland China and provides MobiData with a particularly strong reseller partner.
PocketNet provides distribution of the handsets in Taiwan for all the major manufacturers such as Nokia, Motorola, Sony Ericsson etc. The company also enables mobile users to download content and applications through user friendly outlets – online or in-store. This includes 1064 HiLife mobile retail outlets all over Taiwan, over 100 directly owned Nokia Priority Dealership stores, and Nokia VIP dealer shops.
In addition, their online distribution platform includes two websites; JoyBox and S60, and one WAP site for downloading content directly to the user’s mobile phone. JoyBox is hosted and operated by PocketNet as an aftermarket service under the Nokia brand and every Nokia phone sold has software installed that takes the user to this site automatically. (http://www.joybox.nokia.com.tw)
The Taiwanese and Chinese Mobile subscriber base of over 20million and over 320million respectively, growing at over 5.5million new mobile subscribers per month, are the target market of PocketNet through their distribution channels mentioned above.
One of PocketNet’s distribution methods is to provide mobile applications on a mobile phone memory stick supported by many of the mobile handset manufacturers and this memory stick will now include the MobiData Products as a standard offering. PocketNet expect to distribute over 250,000 of these memory sticks to their customer base over the next 12 months. This is only one of their major channels to market for the MobiData Products.
PocketNet will retail the products for an annuity subscription of New Taiwan Dollar (TWD) $250 (approx AUD$10) per subscriber per month through all four of their existing channels to market as outlined above. PocketNet will provide distribution, billing and first line customer support in the geography for 50% of the retail revenue per customer. MobiData’s responsibility is to provide the server infrastructure, second tier support, the unique MobiData Products and ongoing Product development and enhancements for its 50%. PocketNet will commence sales and marketing of the MobiData products in October 2005 with initial revenues expected in late November 2005 from the relationship.
Like MobiData Group, PocketNet is a member of Forum Nokia PRO which means that both companies have in-depth expertise in Nokia handsets and the various Symbian operating systems.
PocketNet plans an initial launch of MobiData Group’s applications through all channels during October this year in Taiwan with mainland China to follow. MobiData Group is currently completing Chinese text versions of its applications and web sites for these important markets.
About Fusia Fusia Ltd is listed on the Australian Stock Exchange (ASX Code: FUS). The company’s sole operating subsidiary is MobiData Group Pty Ltd - a specialist developer of mobile computing applications and solutions. MobiData Group’s commercial focus resides in a comprehensive suite of mobile applications and the company’s unique MobiServices Hub mobile synchronisation and applications management server. MobiData Group distributes its mobile applications and solutions in Australasia, South and East Asia, North America and Europe. MobiData Group’s vision is to be a global leader in the development of mobile computing solutions, and to meet the developing needs of an increasingly mobile planet.
More information is available www.fusia.com.au
FUS Price at posting:
0.0¢ Sentiment: None Disclosure: Held