This ups the ante with the hearing aid conglomerates too. You would imagine our IP and tech was already on their radar but now they see a CE MNC has interest they will need to start thinking about whether they want to throw their hat in the ring, or miss the bus ..... and do so before US OTC kicks off. This technology will give any of the big hearing aid players a distinct advantage in that new segment.
Samsung's attempt at a takeover of NUH!, page-11
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