I missed the float so came in a little late (Jan 2019) - turtle/hare scenario. It all seemed such an obvious move esp. when you go through the current self checkout fiasco, and know the stores are still making money doing it that way. And the best bit is owning that rather small but essential piece of the puzzle, that other's all need but couldn't be bothered reinventing - like Java. Mutual dependency is a strong glue in business.
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