Morrisons supposed strength is in marketing. He was an ad man.
Yet he continues to pretend the election is all about him rather than the Australian people.
Its a pretence and not a good marketing strategy.
Some people will see his calling himself a bulldozer today as confirmation from even those on his own side that claimed he was an unfit bully. Him now saying he is going to change makes him sound pathetic like a juvenile making excuses for past behaviour. We are talking about the Prime Ministership.
An effective team leader does not focus on himself but instead should be conveying the strengths of the team members and their policies.
