What I do know from a lifetime of being in the market, you don't...

What I do know from a lifetime of being in the market, you don't trade against the trend. The trend has turned for SFG, even though there are trades (presumably Bots) trying to conceal the rise.

And these latest media releases, thanks to SynQuasi, clearly have not only help chang the sentiment on the company, but also emphasized the underlying research work, commitment and efforts to optimise the Crystal Bay prawn quality to the best in industry, from a biosecurity point of view. That ultimately will translate into a premium for the product, and finally rewards to true-believer shareholders.

My view is this positivity will also translate into the much-awaited funding package, that will push the share price way above past levels.

Am I excited? You better believe it! Is this just a plain old ramp by a long term holder - maybe, but it's not without foundation! PSD sunk costs to date exceed $100 million, current market cap about $120 million.

And the story is just beginning...