This issue will not affect the share price or the company ....

This issue will not affect the share price or the company . it's just a bad look that's all. KS has great affection for the SAS apparently and has donated lots over the years to various memorials etc however hard to understand the wisdom of hiring someone who's background isn't in business let alone the media business . I'm guessing the rationale was to cash in on his profile however that's now become a liability . Without having the slightest clue my best guess is James Warberton would see BRS as baggage he inherited who he would gladly see off if given the chance. These high profile hires quite often don't work out and this one has turned out to be shocker . As I said won't affect the company but poor judgment in the first place .