I can't see SEK at 15 dollars again in the near future.
The revenues are just too steady, so the kind of situation you'd need to see SEK at 15 dollars again would also bring down many other shares that might represent better value at that time. SEK itself is not going backwards now.
Comparing it's model in Aus to other countries is of course folly. They were the first mover here and had a massive advantage in not having to compete for market share anywhere near as much as is seen in other markets. This has allowed them to keep their pricing in tact. As an HR person you'll also know that SEK ads are much more expensive than any of the SE Asian sites they also own - including zhaopin.com.
That said, they do have good management and that can travel, but it is really the opportunity for them to spin off and list the China business that is keeping the share price up despite my not really knowing what kind of valuation it might get!
Only because I have been holding since it was 7 dollars did I consider topping up at under 17 but for now would rate it a hold.
SEK Price at posting:
$16.55 Sentiment: Hold Disclosure: Held
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