A product like Ellume's is literally worthless if it chooses to...

A product like Ellume's is literally worthless if it chooses to ignore the ADO IP and tech within it as a value added ingredient from ADO

collaboration and co partnering requires an understanding between partners that they are mutually dependent and interdependent

I cannot buy the argument that ado seeking a royalty of $1 per ellume unit sold in the usa at a sale price of $10-$15 usd per ellume rat is somehow misguided and not commercially relevant .

these two qld companies existed through collaborative efforts and partnering efforts

it all comes down to negotiations now and a realisation of value to each other when they negotiate their paths forward

business is business