~97k actives now (95k at last quarterly).They're already doing...

~97k actives now (95k at last quarterly).

They're already doing things to increase revenue per user, but more marginal improvements, which would flow through as improved margins for the company as a whole. Not jump-step increases, like an acquirer such as IG, with margin loan features to introduce for example.

Eg. improving the features in subscription to improve take-up, increasing revenue by say 1% (but with negligible associated costs).
Introduce instant transfers, with potential to boost trades/sign-ups by ~10%.
Add more international markets, to boost trades by ~5%.
Add crypto, maybe add 2% or maybe 50%, it's hard to say with that one.

Then each incremental improvement helping the company to be in a strong position to profit when the underlying ASX volumes increase again.


(ASX volumes hardly very high at the moment - huge in early COVID, high during GME, looking like baseline now)


I think Selfwealth is still on a strong trajectory, to overtake NABTrade by market share, and close the gap with Commsec. Same could be said for Superhero, closing the gap with both too.

Alexa shows SWF as already having overtaken NABTrade, but Google Trends brand searches shows NABTrade still ahead (and SWF closing in gradually).