AppThe app is not at it's peak ranking right now (vs other...

App


The app is not at it's peak ranking right now (vs other finance apps like banks, Afterpay etc). But ASX volume is far off its peak anyway. It's close enough to the peak though, which is good.


Big dip in Alexa local rank:

I forget the exact reason, but September did have a big spike in volatility. Maybe the vaccines were announced around then? I think Oct was the come-down after September, when people were more short on cash. I don't see another reason for the Alexa pull-back in Oct.


Another indicator of app usage:



Over 14 months, you can see the slower linear trend in app reviews until COVID, then a quicker linear trend since then. No obvious slowdown since that faster trend began. That suggest to me that the rate of sign-ups is still high, and that market share is still rising quickly.