Selling dollars for 50c

  1. 1,849 Posts.
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    I like the technology of AXP but have some concerns about the business model.  In particular how do they expect to ever make a profit by selling for $2.6k a device that costs them $4k to make?  Has the company ever given guidance around what kind of annual vols they would need to produce in order to breakeven at gross margin?  Or better yet, what kind of annual vols would be needed to produce sufficient gross margin to offset fixed expenses?
 
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