Selling EdenCrete

I have been blown away that posters are actually comparing selling EdenCrete to selling cars or chickens.

As much as EdenCrete is a 'pour in the strength' product it seems many here are missing the point. Concrete is not a one size fits all product. Here is a random example of the kind of testing that is required for general usage compliance that I pulled off the net;

CONCRETE AND AGGREGATE TESTING FROM SGS – HELPS YOU ENSURE THAT THE QUALITY OF YOUR CONCRETE AND AGGREGATE COMPLIES WITH COMPULSORY REGULATIONS AND QUALITY CONTROL STANDARDS.

Concrete and aggregate used in your construction projects has to meet strict regulations and quality standards. As these standards are often compulsory, concrete and aggregate testing by an independent third-party is necessary to help assure compliance. Our full range of independent concrete and aggregate testing services can help ensure both the quality of your concrete and the quality of your aggregate.
WHY USE CONCRETE AND AGGREGATE TESTING FROM SGS?

As an independent third-party, we provide you with highly specialised personnel, technology and testing laboratories, along with accreditation for a wide range of national and international standards. We can help you:

• Comply with the relevant regulations and quality standards
• Make informed decisions with advice, guidance and review of test data
• Get the testing you need with bespoke test procedures when standard testing does not suit
• Ensure the quality of concrete
• Ensure the quality of aggregate
• Evaluate the performance of available materials
• Control concrete quality during – and after – construction

COMPREHENSIVE CONCRETE TESTING FOR YOUR PROJECT

We offer you comprehensive concrete testing at every stage of your project. From on-site slump testing as you pour your concrete, through to testing hardened samples for physical characteristics in our laboratories, our concrete testing includes:

• Sampling of fresh concrete and slump testing on site
• Making and curing test specimens on your site and in our laboratory
• Compression and flexural testing
• Compression tests on moulded specimens and on hardened concrete cores
• Mass per unit volume testing for hardened concrete
• Securing and testing cores from hardened concrete
• Flexural strength and toughness of hardened concrete  
• Testing for the compressive strength per unit mass of grout
• Water absorption and permeable voids testing
• Apparent volume testing

A FULL RANGE OF AGGREGATE TESTING AT EVERY STAGE OF YOUR PROJECT

We offer you broad aggregate testing at every phase of your project. From our on-site quality control monitoring when you source the aggregate, right through to physical characterisation in our specialised laboratories, our services include testing for:

• Bulk density
• Polished aggregate friction value
• Particle density and water absorption
• Sieve analysis
• Material finer than 75 ìm\
• Particle shape
• Flakiness index
• Angularity number
• Fine particle size distribution
• Aggregate crushing value
• Wet/dry strength variation
• Los Angeles Value
• Soundness
• Weak particles
• Clay and fine silt
• Organic impurities other than sugar
• Resistance to stripping
• Colour of aggregate
• Average least dimension
• Resistance to wear by attrition
• Unconfined compressive strength
• Chloride sulphate sugar content
• Petrographic examination
• Oversize particle size distribution and shape

So you decide you want to add EdenCrete. First you need to design a recipe. Use EdenCrete, use less concrete you think. So costs for the engineer for mix designs. Then a technician to test the mixes, hopefully in-house or using the technician Eden has supplied to help with costs. Then you need a worker or 3 to mix the batches, clean the equipment, go and buy samples of the cheaper aggregate you are hoping to use to offset the cost of using EdenCrete etc. You of course want a couple of different recipes for various job specifications so maybe a couple of each type to achieve this.

And all of this, which can take months and a motza, is before you even send your selected mixes off for necessary 3rd party testing, whose results are then sent to the relevant authorities for approval.

Take a few minutes to do a rough calculation on the cost of such a process. It is a huge investment in a new product that sounds to good to be true. It's not the selling of EdenCrete that is the problem.

And for those saying EDE should just sell to the average consumer, are you aware that if the concrete mixer showed up and you said "oh, I bought a couple of gallons of EdenCrete, can you just pour it into the mix before you lay the slab for my house" the contractor will deny you outright, no if, buts and"'please, I'll take responsibly" because that mix has not been through the afore mentioned approval process and they could be fined, lose licences or even their business.

DYOR IMO GLTS