Not sure if anyone noticed, but they have changed shorten their name to just FBR. This was mentioned before on this forum as a possibility and is now a reality. I personally is more intrigue by the name change and logo change. Not a professional semiologist. But are they they hinting that things will be more "recyclable" under FBR? Noticed the round turning arrows in their new logo. Also the change from "orange" to a more reddish red. Dissociation with CAT maybe? Round thingy actually resemble the taoist symbol. Chaos and order. The Way.
https://en.wikipedia.org/wiki/Semiotics
semiotic meaning of FBR new signs.
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