semiotic meaning of FBR new signs., page-22

Respectfully, I think you've missed the point. The possible applications for the DST technology extend beyond simply the Hadrian X and bricklaying robotics, so I think it makes a lot of sense to rebrand now in such a way that the name can represent a broader portfolio of applications and capabilities beyond bricklaying alone.

Im no marketing genius, but its a lot easier to undertake a rebranding exercise now, than try and do it later, especially once they have potentially announced further DST applications to the market.

Just a thought