I've also founded this on a paid website https://www.thecompanydime.com/serko-north-america/
Serko Tries To Go Where No Corporate Online Booking Tool Has Gone Before
No independent, non-U.S. corporate booking tool provider has ever really succeeded in this market.
Serko is trying to be the first. The New Zealand-based software provider, which also
offers expense management, is spending significantly to grow its presence in Canada and the United
Kingdom as well. The company expects travel management company reseller partnerships in these
markets to begin paying of during the next year.
What it's taking to get there is no small feat. "Any market to any market is hard," said Serko senior vice
president for North America Tony . . .
And the comment from one very experienced contributor:
"If an online booking tool could develop a function to demonstrably prevent hidden mid-office fare markups,
it could conquer the planet."
As far as I remember Darrin has mentioned in an interview that this is one particular strength of Zeno.
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