Hi A2M Shareholder,
I hope everyone here would agree with me Daigou play a big role in A2 IF business. However the tension between Daigous and Oz mums and dads getting worse. It would damage A2's image for not looking after either side. Daigous empty the shelf of supermarket and chemist would cost miss sells to local parents. Also lots of Daigous have to suggest their customer in China to change to other brands simply because they can reach any A2 IF. Bellamy's had this problem 1 year ago which gave A2 a good opportunity to take over. However, Daigou in not part of the business, they can change to sell any other brands at anytime. How to encourage Daigou to sell more A2 product?
My suggestion is set up a proper online channel for individual Daigous only. Any Daigous can put an order online and the price shall equal to the retail price in the supermarket. Ideally there should be a loyalty program on top of that. By doing this A2 not only can avoid negative media exposure, maximize the sells, but also can increase the profit margin.
I sent a message to A2 few weeks ago as a A2's shareholder and I haven't heard any thing so far. I wonder if any one here who agree with me could raise this issues to the A2 management in the AGM please. Thank you.
Cheers.
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