Sezzle Authorizes New $15 Million Stock Repurchase Program, page-111

"A lot of Afterpay users loved the Afterpay rewards system, which was taken away earlier in 2024 and not replaced. This upset a lot of users" - understandably, but here's the rub, if you want to use Sezzle at a retailer that only offers Afterpay, very few are going to do anything about it and will just use Afterpay instead. That's why reach is one of my two factors for US BNPL. Unless Sezzle can get into the top 3, and that's a very, very big ask... it's a tiny player. Meanwhile, Klarna has done a stellar job of increasing reach so soon.