SGH is a mess - what a disappointment, page-99

It seems some advertising company team has probably encouraged S&G to spend up extravagantly , a big expensive advertising campaign using their company that would successfully get S&G generating the kind of income it needs to given the huge debt it has to service . Advertising consultants are always promising , always supremely optimistic about some advertising campaign their selling to some client , risking money someone else's money on something that may or may not not be as as successful . Big risk for some company that's already under financial stress and can ill afford to lose .