They only care they have enough money to sustain the loss making...

They only care they have enough money to sustain the loss making in order to implement the regulation. And whether they make money after that they don't care. They only care they have the money to pay all the staff to implement the changes and sustain them they don't care about viability of the business short term or long term. If they think they don't have enough money they award it to crown who can then later lobby for changes to the government to make the business economically viable. Crown has the private equity money to sustain losses for years without caring. They are playing the long game hoping it destroys their competition eg Star.