the cotton price is coming down fast, and the Aussie dollars is...

the cotton price is coming down fast, and the Aussie dollars is close to parity, which will turn people away from buying from overseas.
PBG is buying its own stock back, which is a good sign as management is confident of the company is under value by the market.
I think there are some short selling there, but sooner or later, the shorters have to cover their position, then I hope the share will go back up to normal level.

I am keen to see how PBG progress with their online selling.

This is my personal opinion only, please do your own research and make your own decision.