The more interesting announcement (the Earnings Guidance was...

The more interesting announcement (the Earnings Guidance was obvious) is the partnering with Dodo.

One could cynically say that it's a partnership, name wise at least, made in heaven!

In fact what it is, is a glaring admission of EFT's failure at marketing in its own right ... ie Dodo is a reseller, a marketing & sales business.

What EFT is announcing is that it has signed up another wholesale customer. A customer that also uses other wholesale channels.
It's no big deal, in fact you can bet EFT would have chased Dodo for the "announcement value" & would have had to come up with a wafer thin margin to get their announcement.

What EFT really needs is to grow ORGANICALLY their higher margin retail accounts but they clearly lack that ability internally.

Just another example of the slight of hand management style of the co.