Apart from the stupidity of shipping in a foreign retired sports identity [who really cares what his views are on the Voice?], the optics of this silly stunt are bad. Each-Way's minders should have known better.
The photo op makes Each-Way look like a hobbit from Lord of the Rings.
That's a really bad image to project for a little man who is already seen to be struggling to fill big boots. Accentuating that he is a small man - a really small one - is a bad look for him.
